American Birding Association
The ABA is a non-profit organization that provides leadership to birders by increasing their knowledge, skills, and enjoyment of birding. The ABA is the only organization in North America that specifically caters to recreational birders. They also contribute to bird habitat and conservation through varied programs.
In June 2022, the ABA underwent a rebranding phase.
For decades, the brand logo and colors had remained unchanged, and quite frankly, they had become outdated. As ornithology (the study of birds) continuously changed, the ABA didn’t. So after months of planning, we finally got together and worked to give the brand new life.
ABA Travel
Each year, the American Birding Association organizes several birding travel programs that combine great field birding, amazing destinations, and cultural immersion, while visibly supporting local projects and communities.
Here is some of the content I created to promote those tours. These pieces went on the official ABA birding magazine, social media, and their digital campaigns (SEO, email marketing, etc.).